Bajaj Project Report

A accounting ON flying field of grocery storeing enquiry On Bajaj roll around A particular schooling through in Bajaj car Ltd. Under the centering of Dr. N. MAHESH A stand out Report On deliberate of food merchandising inquiry On Bajaj Bike A detailed study d geniusness in Bajaj Auto Ltd. Submitted in partial fulfilment of the requirement for award of degree of Master of c ar Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble pedal No 3003 Batch 2010-2012 Under the guidance of Dr. N. Mahesh A. C. Patil College of Engineering, Management Studies and look into, Sector 4, Plot 17, Kharghar, Navi Mumbai 410210Contact No 022-2774 5722 / 2786 3644 autotype 91-22-2774 5732 E-mail emailprotected org Web Site http//www. acpce. org College security measure This is to certify that Mr. Sagar Dhoble student of final year of Master of Management Studies has prep atomic number 18d a ejection titled Study of Marketing Research On Bajaj Bike at Bajaj Auto L td. as a partial fulfillment of MMS degree for the academic year 2010-2012, University of Mumbai. Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director) Guide CertificateThis is to certify that this befuddle entitled Study of Marketing Research On Bajaj Bike at Bajaj Auto Ltd. is based on an original work study conducted by Mr. Sagar Dhoble under my guidance. This has non ca-caed a basis for the award of either Degree or Diploma by this university or any new(prenominal) university. Place Date Dr. N. Mahesh (Head of Department) Preface In todays competitive world the practical study forms an important part in each and every professional course.MBAis a course in which the nonional knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum and each and every student has to work for the project. The summer project enables the students to know more around the application of theoretical knowledge. The current situation of the market is made cognize to the students when they undertake the project. The project gives conk out insides into the application part of the theory.The companies in an constancy and their opearned run avera presentions stop be better kn bear by the students when they analyze the info, and prep are the grand project. This project is on the Study of Consumer buy Behaviour at Time to Purchase Bajaj Bike. I thrust analyzed the constancy very profoundly and carefully project. One can know somewhat the current scenario of the Indian Two wheeler constancy in India. This project enables the reader to have a look at the position of the Two cyclist companies of the country. Acknowledgement I wish to take this opportunity to express my deep sense of gratitude to Dr. D. G.Borse, Director, ACPCE, MS & R for his in worthy guidance in this endeavor. He has been a constant source of inspiration and I slumpfully thank him for his sugg estions and help to prepare this project. I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the information compilation and analysis which helped me a lot in fine tuning my announce. I would like to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd. I am deeply indebted to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd. my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to his for providing me with necessary insights and helping me out at every one step. Finally, I would like to thank my family members and friends for their Co-operation, advice and encouragement during the long and arduous task of carrying out the project and preparing this project. Sagar Dhoble resolve I hereby declare that the project entitled Study of Marketing Research On Bajaj Bike at Bajaj Auto Ltd has been watchful by me under the guidance of Dr. N.Mahesh, HOD, ACPCE, MS & R, in partial fulfillment of the requirement for the award of the degree of masters of management. I in any case hereby declare that this project get across is the result of my own efforts and has non been submitted at any age to any some separate university or make up for the award of any degree or diploma. Place Date Sagar Dhoble Executive Summary The present is the era ofclients. clients are more knowledgeable than ever before & beca purpose the customer is more knowledgeable companies must be faster, more agileand more creativethanfew yearsago.So companies should strive to enhance customer satisfaction through sharp their expectations regarding yields. It can be concluded on the basis that market interrogation must be procedured to find out whether customers expectation are universe met by current crops or services. Consumer perception is based on the images consumers have of the organization an d its products, this can be based on value for money, product quality, fashion and products reliability. This is anticipating future trends and forecasting for future sales.This is vital to any organization if they wish to keep their entire current market contribution anddevelop more. Generating income or turn a profit principleclearly statesthattheneedofthe organizationisto beprofitableenoughtogenerateincomeor harvest-tideandsatisfyingthe customer is a big part of companiesplansthey to a fault need to take into account their own of necessity. For making satisfactory progress an organization need to make sure that their product is developing along with the market, if a product is developing well , consequently income should increase, if non then the marketing outline should be revised.An organization should al guidances know what is happening within their designated market, if it is changing, saturation, technological advances, s depresseding down or cursorily growing, being up to envision on this is essential for companies to survive. There are also certain immaterial factors that a gild should be very aware of such as P. E. S. T factors i. e (political, environmental, neighborly and technological) and S. W. O. T i. e. (strength, weakness, opportunity, and threat). A business musttake into account all these constraints when Designing and introducing a marketing strategy.It can be concluded that an organization must treat customers as a kingin the market and provide them essential, satisfied and quality products and then the consumer buying activity will increase and later sales will increase. Index Organization authentication.. I College certificate.. . . II Guide certificate. . III Preface IV Acknowledgment. V Declaration VI Executive summary. seven Chapter1. origination.. 3 1. 1 Title of the Project.. 13 1. 2 Overview of car Industry. 13 1. 3 About Bajaj. 20 1. 4 Problem Definition. 22 1. 5 stage setting of Study. 22 1. 6 Objectives of Study . 23 1. 7 Limitations.. 23 Chapter2. Review of Literature. 24 Chapter3. Research Methodology. 30 3. 1 Introduction.. 0 3. 2 Research Design. 31 3. 3 Sources of Data 32 3. 4 Data Collection Method 33 3. 5 Sampling forge 34 Chapter4. Data analysis and Interpretation.. 35 Chapter5. Findings.. 45 Chapter6. Conclusion and Suggestions.. 46 Chapter7. References. . .. 48 7. Bibliography.. .. 48 7. 2 Appendix.. 50 CHAPTER 1 Introduction- 1. 1 Title of the project- Title of the project is Study of Marketing Research On Bajaj Bike 1. 2 Overview of Automobile Industry- The History of the locomote actually began about 4,000 years ago when the for the commencement ceremony clipping wheel was used for transportation in India. some(prenominal) Italians recorded designs for wind-driven fomites. The maiden wasGuido da Vigevano in 1335. It was a windmill-type drive to gears and olibanum to wheels. Vaturio designed a standardized vehicle that was also never create.Later Leonardo da Vinci designed clockwork-driven tricycle with tiller manoeuver and a differential mechanism between the rear wheels. In the early 15th atomic number 6, the Portuguese arrived in China and the interaction of dickens cultures led to a variety of new technologies, including the creation of a wheel that turned under its own origin. By the 1600s, sharp steam clean-powered engine models were demonstrable, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678.There is no takeive breeding about the vehicle, only the burden. Since James Watt didnt invent the steam engine until 1705, we can affect that this was possibly a model vehicle powered by a mechanism like submarines steam engine-a-spinning wheel with jets on the periphery. Although by the mid-15thcentury the idea of a self-propelled vehicle had been put i nto practice with the festering of experimental vehicles powered by agency of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true machine in 1769.Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to regard under its own power for which there is a record. Cugnots three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces. It had a top speed of a fiddling more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who stimulateed a patent for a self-propelled handler. He, in fact, attempted to create a deuce-in-one confederacy of a steam wagon and a flat-bottomed boat, which didnt receive any attention in those days.During the 1830s, the steam vehicle had made salient advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually ou t of use on roads. Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor effort, as we know it today. First, Carl Benz invented the gasolene engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history.Daimlers engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and fainthearted vehicles to carry them. France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the political machine spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug.Charles Duryea built a motor carriage in America with petrol engine in 189 2, followed by Elwood Haynes in 1894, thus paving the way for railroad cars in that country. For many years after(prenominal) the introduction of automobiles, three kinds of power sources were in common use steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massachu countersinkts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars.In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908. In that year, Henry Ford revolutionized the manufacture of automobileswith his assembly- line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production met hods of assembly in the UK, thus paving the way for a revolution in the automobile manufacture.Austin Seven was the worlds first practical four-seater baby car which brought the pleasures of motoring to many thousands of mint who could not buy a larger, more expensive car. Even the bull-nose Morris with front mounted engine became the well-loved model and one of the close touristy cars in the 1920s. Automobile manufacturers in the 1930s and mid-forties refined and reformd on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious many of the approximately collectible cars date from this time.The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, duration just about companies in Europe made smaller, more fuel-efficient cars. Indian Automobile History India is the s largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and national sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s whenAutomobile Products of India (API)started manufacturing scooters in the country.Until 1958, API and Enfield were the sole producers. In1948, Bajaj Autobegan trading in importedVespa scooters and three-wheelers. Finally,in 1960, it set up a shop to manufacture them in technical collaboration with Piaggioof Italy. The agreement expired in 1971. In the initial stages, the scooter segment was rule by API, it was laterovertaken by Bajaj Auto. Although non-homogeneous giving medication and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, contrary companies were not allowed to operate in India.It was a complete seller market with the waiting period for getting a scooter fromBajaj Auto being as high as 12 years. The mo torcycles segment was no different, with only three manufacturers vizEnfield, Ideal Jawa and Escorts. While Enfield bulletwas a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated byEnfield 350cc bikes and Escorts 175cc bike. The two-wheeler market wasopened to foreign competitionin themid-80s. And then market leadership Escorts and Enfield were caught asleep by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures.With the availability of fuel efficient low power bikes, get swelled, resulting in genius Honda then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Hondabrought in the first two-stroke andfour-stroke enginemotorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growt h for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years.The industry had a smooth ride inthe 50s, 60s and 70swhen the Government prohibited new entries and strictly controlled capacity expansion. The industry saying a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. The admittance of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. In 1990, the entireautomobile industry sawadrastic fallin demand. This resulted in adecline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the empyrean were the incessant rise in fuel prices, high input costs and reduced buy power due to significant ris e in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in corporation either reporting losses or a fall in profits.India is one of the very few countries manufacturing three-wheelersin the world. It is the worlds largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopolyin the domestic market with amarket share of above 80%, therest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The issue forth number of registered two-wheelers and three wheelers on road in India, as on March 31, 1998 was 27. 9mn and 1. 7mn respectively. The two wheeler population has almost doubled in 1996 from a base of 12. 6mn in 1990. 1. 3 About Bajaj-TheBajaj hostcame into existencein 1926, during the turmoil and the heady euphoria of Indias freedom struggle. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless obedience to a common cause. Kamalnayan Bajaj, the eldestson of Jamnalal Bajaj, at the age of 27,he took over the reins of businessin 1942.Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947 and then after he was able to give his full attention to the business. Kamalnayan Bajajnot only unite the group, but also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day. At present chairman and Managing Director of the group, is Rahul Bajaj,took charge of the businesssince 1965and is recognized as one of the most outstanding business leaders in India.As dynamic and ambitious as his illustrious predecessors, he has been recognized fo r his achievement at various national and international forums. Bajajis currentlyIndias Largest Two and Three Wheeler manufacturerand one of the biggest in the world. Under Rahul Bajajsleadership, the turnover of the Bajaj Auto the flagship company has gone up fromRs. 72 meg to Rs. 46. 16 billion (USD 936 million),its product portfolio has expanded from one to and the brand has found a spherical market. He is one of Indias most distinguished business leaders and internationally respected for his business discernment and entrepreneurial spirit. . 4 Problem Definition- There are many companies manufacturing motorcycles into the market, at the aforementioned(prenominal) time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to get the motorcycle. Therefore, look for is required to measure present consumer buying behavior at the purchase of Bajaj bike. So the tec problem is to attain what are the criteria th at prospective customer takes into consideration before buying the motorcycles. 1. 5 Scope of Study- The study on Marketing Research would help us- To know about his product potential in the market vis-a-vis the total product * New Products * confused brands * Pricing * Market Structures and selection of product strategy, etc. * To get feedback from customer. * society also wants the suggestion for improvement from users of Bajaj Vehicles. 1. 6 Objectives of Study- Study of Marketing Research Regarding Two Wheeler (Automobiles Industry) * The demographics of who is buying the product at the present compared to the demographics of people buying competitors products. Satisfaction of customers and potential customers with the products they are buying. * Attitudes of customers and potential customers towards the value for money of the products from different suppliers. * Features about the product that customers would like to see improved. * The awareness amongst potential customers o f product. * Factors that would prompt potential customers to buy from the company. 1. 7 Limitations- * The market scan was limited to area of Pune city. * Time Constraint. * In such cases respondents were not able to give all education was taken. We cant meet each and every user because of military personnel limitations and other problems so we select some taste. CHAPTER 2 Review of Literature- As noted by NMCC (2006), competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productivity, efficiency and macro-economic environment. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are eviewed, under different heads pertaining to global comparisons, fiscal and avocation policies and evolution of the Indian auto industry and other a spects. Global Comparisons The Investment Information and Credit judge Agency of India (ICRA, 2003) studies the competitiveness of the Indian auto industry, by global comparisons of macro environment, policies and cost structure. This has a detailed account on the evolution of the global auto industry. The United States was the first major player from 1900 to 1960, after which Japan took its place as the cost-efficient leader.Cost efficiency being the only real means in as mature an industry as automobiles to retain or improve market share, global auto manufacturers have been sourcing from the developing countries. India and China have emerged as favourite destinations for the first-tier OEMs since late 1980s. There are only a few dominant Indian OEMs, while the number of OEMs is very large in China (122 car manufacturers and 120 motorcycle manufacturers). ICRA (2004) analyses the implications of the India-ASEAN5 Free Trade Agreements for the Indian automotive industry.ASEAN econom ies are globally more integrated than India. The current size of Indian and ASEAN market for automobiles is more or less the same but the Indian market has a larger growth potential than the ASEAN market due to the low level of penetration. The labour cost is low in India but the stringent labour regulations erode this advantage. The level of theme is better in India than Indonesia and the Philippines but worse than that in other ASEAN countries. The financial and banking sector is better in India than in the ASEAN countries.The study notes that there is a huge excess capacity in ASEAN countries, in comparison with that in India, which will help them to tackle the excess demand that may arise in future. The study finds a 20-30 per cent cost disadvantage for Indian companies on account of taxation and infrastructure and 5-20 per cent labour cost advantage over comparable ASEAN-member-based companies. Similar findings are noted in a study by the automotive Component Manufacturers As sociation of India (ACMA, 2004), curiously in comparison with Thailand. form _or_ system of government Environment and Evolution of Indian Auto Industry In this section, studies on the policy environment pertaining to the Indian auto industry and its evolution over the years have been reviewed. Pingle (2000) reviews the policy framework of Indias automobile industry and its impact on its growth. While the ties between bureaucrats and the managers of state-owned enterprises played a positive role specially since the late 1980s, ties between politicians and industrialists and between politicians and labour leaders have impeded the growth.The first phase of 1940s and 1950s was characterised by socialist ideology and vested interests, resulting in protection to the domestic auto industry and entry barriers for foreign firms. There was a good relationship between politicians and industrialists in this phase, but bureaucrats played little role. Development of ancillaries segment as reco mmended by the L. K. Jha Committee report in 1960 was a major event that took place towards the end of this phase.During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially passenger cars segment, in the 1960s and 1970s. Though politicians picked winners and losers mainly by licensing production, this situation changed with oil crises and other link up political and macro-economic constraints. The third phase starting in the early 1980s was characterised by delicensing, liberalization and opening up of FDI in the auto sector.These policies resulted in the establishment of new LCV manufacturers (for example, Swaraj Mazda, DCM Toyota) and passenger car manufacturers. 7 all these developments led to structural changes in the Indian auto industry. Pingle argues that state intervention and ownership need not imply poor results and performance, as demonstrated by Maruti Udyog Limited (MUL). Furthe r, the noncontractual relations between bureaucrats and MUL dictated most of the policies in the 1980s, which were biased towards passenger cars and MUL in particular.However, DCosta (2002) argues that MULs success is not in particular attributable to the support from bureaucrats. Rather, any firm that is as good as MUL in terms of casing economies, first-comer advantage, affordability, product novelty, consumer choice, financing schemes and extensive serve networks would have performed as well, even in the absence of bureaucratic support. DCosta has other criticisms about Pingle (2000) The major shortcoming of Pingles study is that it ignores the issues related to sectors pecific technologies and regional differences across the country.In August 2006, a Draft of self-propelled Mission Plan Statement prepared in consultation with the industry was released by the Ministry of Heavy Industries and Public Enterprises. This was finally released as a report in December 2006. This med icoument draws an action plan to take the turnover of the automotive industry in India to US$145 billion by 2016, accounting for more than 10 per cent of the GDP and providing additional employ to 25 million people, by 2016. A special emphasis is laid on small cars, MUVs, two-wheelers and auto-components.Measures suggested include setting up of a National Auto Institute, streamlining government/educational/research institutions to the needs of the auto industry, upgrading infrastructure, considering changes in duty structure and fiscal incentives for RD. Similarly, NMCC (2006), which lays down a national strategy for manufacturing, recognises the importance of the Indian automobile and auto-component industry, particularly the latter, as a competitive knowledge-based industry with immense employment generation potential.The policy recommendations of this study include VAT implementation, lower indirect taxes, power reforms, tax benefits united to export earnings, duty-cut for raw material imports, RD incentives for a longer period, establishment of auto parks, benefits for export-seeking investments, human resources development and modernisation fund for new investments in auto clusters. Industry players have been advised to improve their operational performance, determine their strategic posture as one among those identified in the study, improve capabilities in line with their posture and invest very rapidly in a planned manner.ACMA needs to countenance India as a brand, enable sourcing from India by global customers and promote the quality and productivity efforts of the autocomponent firms in India. ACMA (2006) notes that Indias joining the WP (Working Party) 29 1998 Agreement for global harmonisation of automotive standards, coupled with the funding of National Automotive Testing and Research Infrastructure Project (NATRIP) by the Government of India, has increased prospects of the Indian auto industry rising up to global standards in the near future, in all aspects.Narayanan (2004) analyses the determinants of growth of Indian automobile firms during three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalisation (1991-92 to 1995-96). Unlike the prediction by Narayanan (1998), this study finds that just integration is detrimental for growth in a liberalised regime as it potentially limits diversification. Narayanan (2006) also finds that tumid integration plays a positive role in a regulated regime, while it is not causative for export competitiveness in a liberal regime. CHAPTER 3 Research Methodology- . 1 Introduction- Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marketing action monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information req uired to address these issues designs the method for accretion information manages and implements the data collection process analysis the results and communication the findings and their implication. Research definition- Research is careful question or examination to discover new information and relationship and to expand and to verify exiting knowledge Research always starts with questions or a problem. Its purpose is to find answer to questions through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. 3. 2 Research Design- Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. From definition it is evident that research design is one or ess a blueprint of research. At the outset may be noted that there are some(prenominal) ways of studying and tackling a problem. There is no signal perfec t design. The research design can be classified in to true broad categories (A) Exploratory (B) Descriptive (C) Casual Exploratory research is focus on the discovery of ideas. Exploratory research is carried out to define problems and developed hypothesis to sample later. An exploratory study is generally based on the secondary data that are reading usable. It does not have to change his focus of direction, depending on the availability of new ideas and relationship among variables.Descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific dexterity on the part of the researcher. Casual research helps in determined cause and effect relationship. Between two or more variables. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of BAJAJ AUTO LTD. So this makes the study a descriptive one. 3. 3 Sources of Data- The sources of data collection methods are as follows. a) Primary data- Primary data i. e. ollected for the first time. It is fresh and originally composed by the surveyor. I will used only particular data in calculating the study and collect the data. b) Secondary data- Secondary data are those data which are already collected by someone for some purpose and are available for the present study secondary data are already collected by the companys records and other librarys books. When the secondary data are sufficient, the researcher has to be satisfied with the master(a) sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire. . 4 Data Collection Method- While making an analysis,Primary datarepresents a true and correct picture of subject to be studied ascompared to the secondary data, which is second hand has become obsolete. So to know about the current situation of the market and actual facts, collecti on and analysis of primary data is of significance. We have presented the Research findings on the basis of Primary Datacollected through asurveyconducted with the help of questionnaires of customers of Pune City. The questionnaire contains three types of questions. * Open-ended question-It is helpful in knowing what is uppermost in the mind of the respondents. It gives complete freedom to the respondent. * Dichotomous questions- It has only two answers in form yes or no, true or false, use or do not use. So the respondent is offered two or more choice. * Multiple-choice question- In this, the respondent is offered two or more choice. 3. 5 Sampling Plan- Sampling is a process of obtaining the information about the entire population by examine a part of it . The effectiveness of the research depends on the sample size selected for the survey purpose. A) Sample Site- The survey was conducted in PUNE CITY. (B)Sampling Unit- It means Who is to be surveyed. here(predicate) target popula tion is decided and it is who are interested to purchase Bike and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the survey is conducted particularly in Pune City. (C)Sample size- We collect several sample for both Market Research. Total 134 outlets were surveyed for both project. * 82 outlets were surveyed for the project of Service Satisfaction of customers from Automotive Mfrsafter purchasing Vehicle. 52 outlets were surveyed for the project of Customer scholarship for Purchasing Vehicle. CHAPTER 4 Data analysis and Interpretation- We Collect Data of 82 Vehicles for Market Research of Bajaj Dealer Service. Q. 1)From where Customer Purchase Vehicle? Q. 2)Where you service your vehicle? Q. 3)Time taken at service blank space to understand vehicle problem is Appropriate? Q. 4)Have they understand service problem properly? Q. 5)Have customer get Expense Detail of service in advance? Q. 6)After Competion of Service have t hey give Information about what they do in Service?Q. 7)Behaviors of Automotives staff is proper or not? Q. 8) disposed Problem is Solved by the Engineers or Not? Q. 9) Have you got Delivery of vehicle in time after giving it in Service? Q. 10) The customer Satisfied with Service or Not? CHAPTER 5 Findings- * We conduct 82 sample for know the customer service satisfaction of Automotive Mfrs Pvt Ltd. * From this 82 sample, 49 samples are of Automotive, 24 sample of Rajashri 9 other Bajajs dealer in Pune. * 71% Customer are satisfied with Automotives service 29% are not satisfied due to some reasons. Automotive save the time of customer by taking lesser time while they come for servicing their vehicle. And also engineer understand customers problem properly. * Automotive gives expense detail advance so most of customer are satisfied with the expense detail. * Service satisfaction of automotive customer is higher than other dealers service. * If some customer make service on both R ajashri and Automotive then the customer prefer Automotive more because Automotive give qualitative service so that customer satisfaction from Automotive is higher. CHAPTER 6 Conclusion and Suggestions-The Suggestionsthat are given byCustomers and we give suggestions as a market researcher for Improving in a service. Because after selling of a vehicle customer may has some of the problem and customer come for solve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed * Company should takeless timefor service the vehicle. * Company takes Higher Charges for Pay Service. This should be reducing. * Company shouldfacilitate a Schemefor servicing Old Vehiclesso that all the customer service their vehicle at companys service station. Dealers should improvestaff behavior. Some time it create anesthetise for customers. * Price of spare partsshould belesserthan market price. * Some time Vehi cles problem is not solved so company try to concentrate on solving a problem and also see that this type of problem should not arise in future. * Sometimes they onlywash the vehicles. This should not happen in future otherwise company can loose the customer. * All partsshould be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibilityto check * the vehicles problem and also to solve the problem. CHAPTER 7 References- 7. 1 Bibliography- a) Kotler, Philip 2002,PHI(I)P. ltd, Marketing management b) Kothari, C. R. 2001,Himayalayan Publications, Research Methodology Magazines and News papers- a) Auto car India b) line of reasoning Today c) Business World d) Business India e) Economic Times f) The Hindu g) India Today Websites Visited- http//xkmph. com/discuss/index. php? emergence=2298. 0 http//allprojectreports. com/index. htm http//pakistanmba. jimdo. com/free-marketing-projects-2/ ttp//www . skirec. com/ http//findpdf. net/ebooks/books-about-case-study-about-marketing-strategy-Bajaj-Auto-case-study-about-marketing-channels-free-download. html http//nisearch. com/bajaj-auto/1/ http//tejas-iimb. org/articles/21. php http//www. stuffspec. com/publicfiles/Summer_Internship_Project_Report_In_Ms_Word_Format. html http//wwww. justdial. com/srch/all_indiasrch/all_india. php http//hbr. org/product/bajaj-auto-ltd-portuguese-version/an/508P02-PDF-POR http//stocktraderschat. com/search/two-wheeler-automotive-product-manufacture/1/ http//www. fundinguniverse. om/company-histories/Bajaj-Auto-Limited-Company-History. html http//www. scribd. com/doc/50035324/Study-on-Consumer-Buying-Behaviour-amp-Satisfaction-Level-of-Two-Wheeler-With-Refrence-to-Bajaj-Auto-Ltd 7. 2 Appendix- Questionnaire Q. 1. How many brand of two-wheeler do you know? MOBIKE SCOOTER Hero Honda LML Bajaj Auto Honda Suzuki Bajaj Auto TVSKinetic Engineering Enfield Yahama Cosmo Blaster LML Q. 2. Which type of two wh eeler you prefer most? (a) Motor Bike (b) Scooter (c) Moped / Scooties Q. 3. which attributes do you like most in your two-wheeler? Rates the Various factors you consider most? (1-6, 1 is most important) (1. ) Luggage space (2. ) Fuel Efficiency (3. ) Pick up (4. ) Resale value (5. ) Driving comfort (6. ) Out look Q. 4. what is your source of finance? (a) Bank Loan (b) finance Company (c) Self financing (d) Any Other Q. what are the external factors that influence you about purchasing Bike? (a) Print media (b) Electronic media (c) Exhibition (d) Trade shows (e) Brand image Q. 6 which brand right now you are having? (a) Hero Honda (b) Bajaj Auto (c) TVS (d) Suzuki (e) Yamaha (f ) LML Q. 7. Should Company go for innovation in context to development of new Bike? (a) Yes (b) No Q. 8. While going for the development of new bike which point the company Should keep in mind (a) Acceptability of customer (b) Scale of economic c) Comfort (d) Design (e) Others Q . 9 According to you which comp anys model you like most and Why- (A) Bajaj Caliber (b) TVS Victor (c) Honda Activa (d) Yahama Libero (e) Hero Honda emulation Q. 10. Please give suggestions to improve your present brand. __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________CUSTOMER PERSONAL INFORMATION A. Name-___________________________________________ B. Address-___________________________________________ C. think no-__________________________________________ D. Age (in year)- 18 to 2021 to 25 26 to 3031 to 35 36 to 4041 above E. Occupation- ServicesBusinessman StudentsProfessional Others F. monthly income- 5000 5000-10,000 10,000-15,000 15,000-20,000 20,000 Above Sing. ___________________ Date. ___________________